"My Instagram is like my CV — it speaks for me."
Marita Eriksson

Posted Apr 28
Started as a hobby 2 years ago, Marita is doing what makes her happy and trying to make a world a better place with plant-based food. Her Instagram is an inspiring place with recipes that you immediately want and more importantly easily CAN do at home.


The first question that we had was of course how to do high-quality pictures and style the food?

"Practice, practice and practice"- says Marita smiling, "I have done billions of food pics during these years". Of course good pics require a good camera but Marita tells:

"I have a lot of them taken on my iphone 7 — phone cameras are really good right now. I have a tripod and I have also a home-made reflector. You just have to be creative, behind the pics also." There are many food bloggers and instagramers, how do you define yourself?

"I always try to create my own look there. So when someone sees my pic he/she already knows that this is Marita's pic. For example, I decorate smoothie bowls with my own swirls and I have my certain backgrounds. Many elements create my style." Who inspires you?

Creating content is hard. Planning and creating really attractive and good content and tracking it is much harder — that is why the founder of Foster For Sofia Mednikova will be there to help. You will have an opportunity to learn more about defining your target audience and relevant social networks finding your own tone of voice and style, building and scheduling successful social media strategy, of course, the most effective digital marketing tools to thrive and a lot more.


The next speaker and Event Manager at Foster For — Liza Tarasova will draw attention to the particular case she had pleasure to work with — the well-known Finnish brand LUMI. She will share her own thoughts as well as tips for the online presence of the brands and creating content for the accessory business.
Photograph: lee Scott / Unsplash
So WHAT is different in marketing in Finland?

  • I feel that companies are approaching bloggers and instagramers more, in Finland it's really hard to get collaborations with companies
  • When you don't have a food BLOG, companies are not that interest in working with you
"If you not a superstar blogger whom everyone knows you have to push it and contact a lot of companies."

How much time do you spend on your IG and what personal tips you can give?

  • I post at least 5 times a week
  • I have a day of cooking and photographing in a week + I do it whenever I have time in the evening
  • Be patient, nothing comes without work

What ADVICE can you give to a person who is doing social media marketing?

"It doesn't work if you are trying to sell something. When you are giving the followers something beneficial — it works."

The first question that we had was of course how to do high-quality pictures and style the food?

"Practice, practice and practice"- says Marita smiling, "I have done billions of food pics during these years". Of course good pics require a good camera but Marita tells:

"I have a lot of them taken on my iphone 7 — phone cameras are really good right now. I have a tripod and I have also a home-made reflector. You just have to be creative, behind the pics also." There are many food bloggers and instagramers, how do you define yourself?

"I always try to create my own look there. So when someone sees my pic he/she already knows that this is Marita's pic. For example, I decorate smoothie bowls with my own swirls and I have my certain backgrounds. Many elements create my style." Who inspires you?


Photograph: lee Scott / Unsplash
Want to read more about her?
Find the interview with Marita in the ELLE Finland Issue
where she was cooking and styling the food + 3 recipes.

NOTE We are looking forward organizing a series of lectures where business owners, marketing professionals, and influencers will teach you marketing techniques, social media tricks and you will have a chance to apply all that knowledge during the workshop.

Want to know first?
Write us — info@fosterfor.com


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