Content creation and management for one of the most beloved restaurants in the city - Sandro Restaurant.
With four locations Kallio, Eira, Kortteli and Tapiola Sandro Restaurants offer high-quality food in a warm and relaxed atmosphere. The kitchen is a nice combination of African and Mediterranean tastes.
Sandro Photo of the Week Competition Aim: Increase weekly content created by followers by 100% Native promotion from the people's own accounts
Before the competition, followers weekly content was around 3-5 photos max. We decided to increase it by motivating people to take pictures of their food and share them in their profiles. We created a photo, that we used to explain the competition with rules under it. The rules were:
Take a photo
Share it on Instagram
We also created a printed version of rules and placed it in all Sandro restaurants. Additionally, we were reminding people about competition in stories.
Results: During one week we had over 19 photos of food, taken by people in Sandro Restaurants, covering more than ≈10 000 people (estimated amount of Sandro Competition participant's followers).
We increased the amount of follower's content in more than 3 times.
We received extremely positive feedback from people (comments, replies, likes and follows)
We had unusual activity in the overall account stats:
(doubled the amount of weekly reach from 3K to 4K+, got 30% more profile views compared to last week)
You want us to create and manage your social media content?