Social Media Content creation & Management

Royal Ravintolat
Sandro Restaurants

Content creation and management for one of the most beloved restaurants in the city - Sandro Restaurant.
With four locations Kallio, Eira, Kortteli and Tapiola Sandro Restaurants offer high-quality food in a warm and relaxed atmosphere. The kitchen is a nice combination of African and Mediterranean tastes.
Sandro Photo of the Week Competition
Increase weekly content created by followers by 100% Native promotion from the people's own accounts

Before the competition, followers weekly content was around 3-5 photos max. We decided to increase it by motivating people to take pictures of their food and share them in their profiles. We created a photo, that we used to explain the competition with rules under it. The rules were:

  • Take a photo
  • Share it on Instagram
  • Tag @sandro_restaurants

    We also created a printed version of rules and placed it in all Sandro restaurants. Additionally, we were reminding people about competition in stories.

    During one week we had over 19 photos of food, taken by people in Sandro Restaurants, covering more than ≈10 000 people (estimated amount of Sandro Competition participant's followers).
  • We increased the amount of follower's content in more than 3 times.
  • We received extremely positive feedback from people (comments, replies, likes and
  • We had unusual activity in the overall account stats:

    (doubled the amount of weekly reach from 3K to 4K+, got 30% more profile views compared to last week)
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